What social media did, and didn’t do, for Q3 fundraising

We matched the 344 House and Senate general-election candidates Context tracks to their Q3 FEC reports and 167,520 of their own posts on four platforms. A bigger following and more attention from party accounts were associated with more small-dollar money, but the basic facts of the race and the candidate predicted about as much as everything the candidate did online.

These are associations in one quarter, not proof that social media raised the money. Limits and notes are at the end.